This Isn’t Over

Without boring you with the details last year my life took a sudden change in direction. In the aftermath I have been processing a lot of emotion and a lot of emotion has been channelled into my creative work. Fear is the most recent emotion to join the club, not a new one for me but a newish one for my writing. I hope you enjoy the piece. And yes, I am OK.

This Isn’t Over

Fear, uncertainty and doubt or FUD —

A subversive marketing strategy

To undermine competitors.

I don’t have competitors

But I have a FUD engine.

Uncertainty and doubt are old friends,

I know how to play their game,

And how to not lose.

Fear is the big guns.

Fear is entirely reasonable.

Gone are all the inflated claims

Of its siblings uncertainty and doubt.

Fear doesn’t go for the throat.

Fear doesn’t go for the heart.

Fear doesn’t go for the gut.

Fear doesn’t fight fair.

Fear doesn’t fight at all.

But it leaves you bleeding on the floor

With blood on your own hands.

.

I write myself a note.

In blood.

On the bathroom tiles.

This isn’t over.